An effective social media presence can be hugely beneficial to your dental practice, especially as more and more patients are looking towards social platforms when finding the healthcare services they need.
Our in-house team of healthcare marketing experts have compiled our top tips on promoting your dental practice via social media.
Provide useful and relevant information
A social media page that provides useful and relevant information is more likely to attract and retain clients than one that doesn’t. When potential clients see that you’re posting knowledge informed, clinical content, they’ll be more likely to trust you and consider you a reliable source of information (therefore service).
This, in turn, can lead them to make an appointment with your practice. It also guides clients through the process of making appointments, as quick posts telling them when you have availability avoids the frustration caused by waiting on the phone be told there isn’t anything available.
Offer special promotions or discounts
Another way to optimise your social media profile to attract clients is by offering special promotions or discounts. For example, you could offer a discount for new clients or a special promotion for those who book an appointment through your social media page. This is a great way to show your appreciation for your followers, and it can also help to increase traffic to your dentistry practice.
Another way to do this is to run a giveaway on your page. For example, if you offer a free whitening session for the winner of your competition, you can easily gain much more exposure. By asking followers to enter by reposting one of your posts, sharing your page and tagging their friends, your following can widely expand.
Provide useful dental tips and information
Your social media page is also a great place to provide useful dental tips and information. For example, you could share articles about oral hygiene, healthy eating habits, and so on. This is a great way to educate your followers about dental care and help them make better decisions about their own oral health!
Here at HLTH Digital, we are proud to support dedicated providers to boost their online presence and optimise the potential of digital marketing. To see what we can do for you, speak to a member of our team today.