Meet the Team

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The Team

Matt Vass
Operations Director

Matt has over 15 years of corporate experience in operations management and has worked with a diverse portfolio of healthcare clients in the UK…

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At HLTH Digital, Matt is our Operations Director, who oversees the internal and external operations of our organisation. He ensures that every one of our clients receives an exceptional level of service, from their initial enquiry to their long-term ongoing support. 

As well as managing the operations of the organisation, Matt also manages the smooth operations of the team, including Digital, Concept and Production. He has previous experience in developing and building a companies’ online presence, including using branded online job adverts, social media posts, creating a website and optimising SEO. By using his knowledge in the field, Matt ensures a very efficient design process that generates high-quality outputs for our clients.

Matt is passionate about ensuring our services are suited to the needs of our clients and that they feel supported, satisfied and successful along their marketing journey.

Susan Newton
Content Manager

As our Content Manager, Susan is passionate about creating engaging and informative content that compliments the needs of our clients. She understands how to optimise certain content for various platforms and how these can be used to generate more traffic to a website…

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Susan works closely with our clients, getting to know them and their organisation to understand their business objectives, how they envisage their brand, tone of voice and online persona. Susan will conduct market research within the client’s sector, to establish where the client’s organisation will sit and how to use their position to maximise growth and build their brand.

Susan regularly liaises with them to create engaging content for their websites, social media and advertising campaigns. She then utilises this knowledge to write blogs, copy and service pages.

She understands different uses and styles of various online platforms and creates posts, copy and adverts that reflect each of their differences. This is ultimately in the name of creating effective campaigns that can reach separate audiences. 

Rob Terrins
Communications Manager

As our Communications Manager, Rob oversees our internal and external communications with clients. Having worked for several years previously as a Commercial Analyst, Rob has an in-depth understanding of business analysis and communications…

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At HLTH Digital, Rob supports the day-to-day process of the organisation, from both an operational and marketing perspective. He is the central information hub for our organisation and is an integral part of the client’s journey. Rob guides our clients through the onboarding process right from their initial enquiry. He answers any questions they may have and provides consistent support including recommending the types of services they may benefit from.

Alongside this, Rob supports our organisation with additional programming and technical support. This includes the day-to-day management of our website and systems.

Ian Ayliffe
SEO-PPC Manager

Ian has worked in the digital and technology industry for over 10 years and has extensive experience growing businesses and working with different SEO and PPC campaigns. He has overseen the creation of SEO product for start-up companies and understands the importance of optimising systems to deliver the best value…

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Ian is integral to the team at HLTH Digital as his knowledge and skills in the industry are unparalleled.

As the SEO-PPC Manager, Ian oversees our digital strategy and Google Ads campaigns. His techniques include using tactical insight and technology solutions delivered as an interdisciplinary strategic approach. He also works closely with our clients to optimise their SEO-PPC campaigns and boost their search ranking positions in order to generate leads and drive new traffic to their website. He helps to grow their businesses, increase profits and ensures that they are mitigating any online risk that they may be exposed to. 

Sam Martin
Website Development Lead

Sam is an experienced web developer and marketing strategist with commendable knowledge and skills in developing effective, user-friendly and bespoke websites. He has over a decade of experience in the industry, establishing a working knowledge of how to create a successful business online through brand awareness, increasing sales and establishing lasting relationships with potential customers…

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At HLTH Digital, Sam works with our clients to create a well-designed, user-friendly website that showcases their services in the most creative, unique and informative ways. This is in the view to encouraging new clients to visit their website and ultimately, increase their online presence, exposure and growth online. He also helps to build our client’s social media pages, championing the idea that they help to build their brand and relationships with their audiences.

Sam’s expertise includes creating video content for our clients, making sure their branding and design is consistent throughout to ensure its prominence in every piece of marketing material. 

Matt Jones
Website Developer & Graphic Designer

Matt is an experienced web developer and graphic designer, that has worked for a number of years in the sector…

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At HLTH Digital, Matt will work closely with our clients to establish their brand development and design needs. He will liaise with them to build their brand and establish one that is capable of captivating an audience which will work across all media platforms, builds their identity and gives a consumer insight into their business. He will also work on the creation and maintenance of our clients’ websites, with a focus on functionality and performance.

Matt has extensive knowledge of developing websites from scratch and how to effectively optimise existing content. His work is designed to catch the eye and inform the reader, directing visitors to the website’s most important content.

Whether it’s enhancing the performance of websites or designing physical content such as signage and leaflets – Matt is across it all.