Dental care is one of the most popular medical practices in the UK: over half of the population use this service on a regular basis. This means you don’t have to struggle to look for patients for your dental practice. Instead, you need to position yourself in the best way to attract them.

The most effective way you can do this is through a successful online strategy. Our team of digital marketing experts share our top tips on how to do this:

Create an SEO-optimised mobile-friendly website

Almost all patients rely on information from the web when deciding on a dental practice. Take advantage of this by creating a well-optimised website to enhance your digital presence.

Using Search Engine Optimisation (SEO) is key to ensure you rank highly on internet searches – if your website does not rank highly, you will lose a significant amount of potential traffic, however good the site may be.

A user-friendly website is also important. This means all necessary information about your organisation should be easily and readily available: services offered, customer testimonials, and provider bios. It should also be kept up-to-date with any service changes.

Claim business listings to revamp your online presence

Claiming your listing on online directories is another way to reach and claim more dental patients. Most prospective clients rely on online listing sites like Facebook, Yelp, and Google My Business. Claiming your dental practice page on these sites helps you reach new prospects.

Optimise the information about your business in the online pages by including contact information, location, business hours, and photos.

Encourage patients to write reviews online

Your online reputation matters when it comes to attracting new patients. Research by Software A Study established that most new patients look previous patient reviews when making a medical care choice: positive testimonials can be truly invaluable.

Boost your online reputation by encouraging current patients to provide positive reviews online for your services. Make it easy for them to write the reviews by offering platforms like automated surveys or create a short simple paper copy, and provide an incentive for them to fill it out (perhaps they’re entered into a raffle for a free appointment).

Invest in paid advertising

Another way of attracting new dental patients is by ensuring they see your content. There is no easier way to reach your target audience than through paid advertisement. Look for a reputable digital healthcare agency to help you with marketing campaigns targeted toward your audience. Paid advertising allows you to target your audience based on location, household income levels, and other factors – this is an easy, proven way to attract new business.

Do you want support to implement these strategies and more to attract new patients? Here at HLTH Digital, we’re passionate about supporting providers like you to develop their digital marketing campaigns and achieve the best results they can. Talk to our team today!