There’s no doubt that online marketing is crucial for your oncology practice. From ensuring customers find you to marketing to your ideal customers, it offers a wealth of opportunities for lasting growth and increased sales.
However, you need to implement your online marketing the right way to see results. Unfortunately, this can be quite difficult for oncologists as there’s a lot to juggle, from running and managing a full-time practice to creating reliable digital marketing strategies.
Keep reading to learn how you can leverage online marketing properly and how HLTH Digital can help take the burden off your hands.
Tips and Tricks for Maximising Online Marketing
You can take several approaches to get the most out of your online marketing and grow your oncology practice.
First, you need to ensure your website is up to snuff. This means ensuring it’s mobile-friendly and optimized to work on multiple platforms (Mac, tablets, iPhone and Android). By making sure your website is up-to-date and accessible for everyone to use, you are more likely to see a drive in traffic, new customers and an increase in conversions.
Second, have a strong online social media presence that keeps your target audience engaged. You can achieve this by consistently posting content worth engaging with and replying to comments and questions on your page. This not only builds customer loyalty but also increases your social media views and likes.
At HLTH Digital, our expert content writers will produce you written blogs, press releases, content pages and anything else you may need for your organisation. They can be industry-specific and as varied or regular as you’d like them to be. Our team will also ensure that any content we produce are in lines with SEO guidance, using the most effective keywords and phrases to rocket you to the higher end of search engine results.
Targeting the Right Audience
Maximizing your online marketing is all about targeting the right audience. For your oncology practice, you want to attract individuals that:
• Have a personal diagnosis of cancer
• Are a caregiver for someone with cancer
• Have a family history of cancer
Generally, the goal is to identify people that have a personal experience with cancer in any form. Since every oncologist in London will be trying to attract the same audience as yours, you want your practice to stand out.
You can do this by being active on social media, posting relevant, valuable and engaging content, identifying your customer’s pain points and hiring a healthcare marketing agency like HLTH Digital to help market your oncology practice.
How Do You Stand Out in London?
London is the home to the famous private healthcare hub, Harley Street. This means that because of the number of clinics in the surrounding areas, competition for your practice is fierce.
That’s why good, specific marketing is crucial for your organisation to do well. Making sure you have well-written content and regular posts to your social media platforms will help you to increase traffic and put you ahead of your competition.
HLTH Digital are specialists in healthcare marketing and can help your oncology business stand out amongst so much competition by providing data-driven and innovative online marketing strategies. Contact us today to learn more about our digital marketing services.