As a general medicine specialist, your focus is on reaching the people you wish to support. However, as much as community outreach can help, the increasing presence of the internet in our lives means that getting online is essential. But how can you boost your online presence? Read on to find out!
Choose Your Platforms
You need a website as a central point where patients can find all the information they need, but this isn’t the end of it. You will also want to join social media platforms where you can keep patients and potential patients updated more easily and regularly. Your online presence needs to reflect your professionalism – you provide a serious and trustworthy service to patients.
Consistency is Key
SEO goes hand in hand with content marketing. The majority of the time, patients have to browse search engines like Google and Bing to find information. Therefore, if you want to reach users looking for information on fertility diseases or fertility clinics, your site needs to appear in the search engine result pages, and this is where SEO comes in. SEO involves optimising your website and content so that your site can rank highly on SERPs. This is done by using keywords, backlinks and title tags and improving the overall experience your site provides for visitors.
Connect with the Patient
An online presence is all about connection. Maximising yourself might not get the results you want if you aren’t providing the right information. Patients want an easy to use website that provides them with the knowledge they need, so ensure that you have such pages as FAQs, symptom trackers, contact information and hours of availability. Keep your website clear, and be prepared to add more when necessary. How patients experience your online presence will help them to decide whether you are the professional they can rely on.
If all of this sounds like a lot of work, don’t worry! It can be taken step by step as you build your online presence and maximise your opportunities to connect with patients. Not only that, but you can reach out to the professionals for support. At HLTH Digital, we specialise in providing healthcare marketing, web design, SEO and more. Let us know how we can best help you, so you can focus on helping your patients.
If you need help creating an effective healthcare marketing strategy for your practice, get in touch with us today.