To establish a reputation and build your client base, digital marketing is the best course of action for cosmetic surgeons. Today, virtually all your potential clients will be looking online to research the procedure they are interested in and the best place to get this done. It’s key that your clinic stands out from the crowd and has an online presence that looks professional, trustworthy, and popular.
In this post, our in-house team of marketing experts share what we know are the key digital solutions to get started with your marketing campaign.
Your website is at the centre of all your marketing strategies, and as such, website design should be your priority. This is the first touchpoint your patients have with your practice, so to make a positive first impression it must be insightful, visually appealing, and easy to navigate. The layout must also be clean and consistent across all your web pages. Investing in a high-quality web design will not only make a lasting impression with potential clients, but it will also go a long way in improving your rankings on search engine result pages.
Optimise your website for SEO
Because cosmetic surgery involves changing one’s appearance, patients rely on search engines to find information about different procedures, examine before and after pictures, and compare reviews and testimonials about other patients’ testimonials. Therefore after creating your website, the next thing you should do is optimise it for search engine optimisation using keywords, backlinks, and great quality. Additionally, ensure that you add these five pages to make your site more appealing to search engines and patients alike.
• About us page
• Contact or location page
• Practise staff page
• Medical services page
• Patient testimonials page
Content creation is an integral part of marketing your cosmetic surgery practice for many reasons. Firstly, Google ranks websites with quality content higher on SERPs, making it easier for more people to discover your practice. Content marketing also helps establish your authoritativeness and knowledge in the industry, therefore setting you apart from the competition.
To get the best from your content marketing strategy, create different types of content. Besides blogs and articles, you can also use video, visual content, eBooks, etc. Photos and videos are particularly important when marketing a cosmetic surgery practice because they provide social proof that you will deliver what you promise.
At HLTH Digital, we help healthcare brands market their businesses using tailored digital strategies. Contact us today, to learn about our https://hlthdigital.com/packages/