Gastroenterologists need an efficient website and digital presence in order to gain more leads to their business and thus, more patients.
It may be that your website acts as a brochure into your clinic, displaying the services you offer, a bit about your team and how they can contact you. Or you may decide that you want a more complex offering, with symptom trackers, FAQs and even a virtual chat feature – no matter how you see your online presence, it needs to exist, and it needs to be credible.
You can ensure the credibility of your website and digital presence by reminding yourself of the key features that will drive traffic and ensure potential clients are impressed by your services. Here, we explore what you may want to consider when establishing your online world and how HLTH Digital can help.
Branding and Design
The website for your gastroenterologist business needs to be professional, slick and filled with accessible information. A British study found that first impressions of your website are 94% design related, with the look and feel of your website being the main driver of first impressions. When someone searches for their local gastroenterologist, or any symptom-related information, they want to be reassured that the website they land on is reliable, safe and trustworthy.
A lot of these reassurances can be established using the right branding and design. If your site and social media accounts are poorly made, less people are likely to see you as a credible business.
However, if your site, content and social media are built well, used regularly and contain the right information, you’ll see a noticeable uptake in the amount of traffic heading towards your business.
An example of branding and design for your gastroenterologist may be the use of whites and blues to display an image of a clinical look that will remind people of a professional healthcare service. You also may want to consider an eye-catching and memorable logo that will act as a reassurance for people when they see it on their computers or on any paperwork.
Potential clients looking for a new gastroenterologist in their local area will want to visit the website or business that regularly crops up in search engine results and as ads on their social media.
By creating a strong presence for your business, and using SEO as a catalyst, you can make sure more people are aware of your brand.
How Can HLTH Digital Help You?
HLTH Digital keeps up to date with the latest trends and updates within your area of expertise in order to establish your marketing strategy. For your gastroenterologist clinic, we’ll make sure that we’re ahead of the curve in terms of what everyone is talking about within the area and the strategies used by your competitors. By doing this, we’ll know what works well to drive potential clients to your website and how you can market yourself differently in order to stand out from the rest.
The team at HLTH Digital will conduct thorough market research to best understand the sector you’re in and how we can optimise your content. We’ll look at the keywords and phrases to use for SEO campaigns and embed these throughout the blogs, content, social media and anything else we produce for you, enabling your website to rank high in search engine results.
To find out more about how HLTH Digital can help you to build a website and find digital solutions for your gastroenterologist organisation, contact us today.