Deciding on the right gynaecologist is an extremely important decision in a woman’s life. A gynaecologist will be part of a woman’s journey, guiding her from puberty, conception and pregnancy all the way to menopause. If you have a gynaecology practice, here are a few ways you can promote your business to attract new clients.
Create a Webiste
When finding a gynaecologist, most women will use the internet to find physicians close to their location. Their perception of the website determines whether or not they make an appointment with you. So, how do you create a website that attracts clients?
• Ensure your website gives a positive first interaction while still giving relevant information.
• Use a unique website design
• The text should be easy to read with eye-catching and bold graphics
• Your website should be easy to navigate.
• Add a contact page for booking appointments and a testimonials page where clients can read about other patients’ experiences.
Have an online Presence
In past years, healthcare marketing was limited to networking, however, that is no longer the case today. To grow and sustain your practice, you must have an online presence. When patients go online to get more information about their illness, they should be able to see your services, rates, and the name of your practice.
Social Media Networking
Millions of people spend hours on social media platforms every day. By promoting your practice on Facebook, Twitter, and Instagram, you will connect with online patients looking for information or treatments.
Email is a popular and valuable tool that can help drive traffic to your website. When getting started with email marketing, use social media and PPC advertising to build an email list. Once you have a list, create short and precise email newsletters describing your services and ongoing offers.
If you need help creating a website for your gynaecology practice, managing your social media, and search engine optimisation or creating an effective healthcare marketing strategy, get in touch with us today.