Building your brand and the reputation of your organisation is essential, particularly as a new provider. Although you may want to dive straight into the excitement of graphic designs and visuals of your website, you need to consider how your brand will be perceived and if you see your branding working in the long-term.
At HLTH Digital, we advocate the importance of taking time to build a well-trusted, effective and eye-catching brand in order to increase traffic towards your site and thus, increase your number of potential clients.
In this blog, we will provide some top tips on building your brand and reputation, no matter which kind of health or social care organisation you run.
01. What Kind of Provider Do You Want to Be Known As?
The first decision you need to make is how you want your provider to be perceived by others.
If your provider is more specialist and clinical, for example a dental surgery or a private GP practice, then you may want to give a very clear and professional tone of voice to everything you do online.
If you have a care home, you may want a more, reassuring, friendly and simplistic tone of voice in order to appeal to the right target audience.
02. Who Is Your Target Audience?
Along with the first point, you need to understand who you want to direct your services towards. For example, a domiciliary care agency may want to target their content towards older people and their families whilst a cosmetic surgery clinic may want to target a specific group of people, depending on their type of service.
03. Decide On Your Visual Identity
How will your logo look? What colour scheme will you go for? How consistent will you be with your branding? Are my logo and designs recognisable? Will my logo work for my brand in the long-term?
These are all the questions you need to ask yourself when creating your brand’s visual identity.
At HLTH Digital, we are experts in the field of healthcare marketing and we are more than qualified to help you establish a timeless, professional and unique brand for your business.
Whether you want to establish your orthodontist practice using tongue-in-cheek social media posts, or you would like to opt for a more serious, professional and clean look for your rheumatology clinic, we’ve got it covered.
Also, don’t just take our word for it, take a look at some of our case studies and you see can for yourself how we can help you establish a high-quality website and brand – Case Studies – HLTH Digital.
To find out more about HLTH Digital can help create your brand and establish yourself as a credible, marketable and trustworthy organisation, contact us today.