Fertility is a highly sensitive and personal issue. As such, most patients begin their search for information online. Fertility experts can use this opportunity to convert these searchers’ interests into appointments. Here are three digital marketing strategies you can use to leverage your fertility clinic as the best solution for patients.
A vast majority of patients use the internet as their go-to resource for health-related information. Therefore, to attract patients to your website, you must create relevant and impactful content that answers their questions.
That said, the fertility industry is laden with jargon and hard-to-understand terminologies, so it is important that you work with a content writer who can simplify your content while still getting the message across. Other than blog posts and articles, you can also publish case studies on different treatments. Case studies provide proof that the treatments you’re offering are effective and safe.
Search Engine Optimisation
SEO goes hand in hand with content marketing. The majority of the time, patients have to browse search engines like Google and Bing to find information. Therefore, if you want to reach users looking for information on fertility diseases or fertility clinics, your site needs to appear in the search engine result pages, and this is where SEO comes in. SEO involves optimising your website and content so that your site can rank highly on SERPs. This is done by using keywords, backlinks and title tags and improving the overall experience your site provides for visitors.
Social Media Marketing
Having a strong social media presence is vital for your digital marketing strategy. It allows you to share information about fertility and build relationships with your followers. If you don’t have social media pages already, create accounts on social media platforms that your target audience is likely to use. Facebook, Instagram, Twitter, and LinkedIn are great places to start. Next, post a variety of content to keep your followers engaged. Photos, videos, polls, reviews are all great content ideas for your social media.
If you need help creating an effective healthcare marketing strategy for your fertility clinic, get in touch with us today.