For years, medical practices have relied on quality service and word of mouth to promote their services. However, times have changed, and that is no longer enough to sustain your business. Customers use the internet to search for health services, which is why your practice should have an online presence.
In today’s blog post, we’ll be looking at digital solutions for ophthalmologists in London.
Content has to be the most powerful digital marketing tool for healthcare practices. According to a report, 72 per cent of healthcare consumers browse the internet to find information about a health problem. As an ophthalmologist, you can capture this group by creating high-quality content that answers patients’ questions. You can do this on your own website or other websites through guest blogging. Doing this will help position you as an authority figure in the industry and increase brand awareness.
Email marketing is one of the most effective channels to keep in touch with patients and encourage repeat visits. Ask your patients to share their email addresses when they visit your practice to create a line of open communication. You can send them email reminders when it is time for their yearly exam and newsletters with valuable tips on how to maintain eye health.
Search Engine Optimisation (SEO)
Once you’ve created a website for your ophthalmology practice, the next step is to optimise it for SEO. Search Engine Optimisation is the process of improving your website, so it ranks high on search engine result pages. To do this, you will need to work with a healthcare marketing agency with expertise in website design and one that understands the specific needs of ophthalmology.
Our resident experts at HLTH Digital have experience in content optimisation, link building, site structure, blogging, and creating compelling calls to action that get patients to your office.
Social media marketing allows you to engage with your patients on Facebook, Instagram, Twitter, and LinkedIn. It is an excellent opportunity to promote your services, increase brand awareness and improve conversion. However, to benefit from social media, you must be social. Share fun facts about eyes and vision with your followers, post pictures, and promote any seasonal discounts that patients should know about.
For more information on how we can help you market your ophthalmologist practice, contact us today to speak to our team of marketing experts.