Copywriting – What Is It and Do I Need It?

In the world of healthcare, messaging matters. Making a connection with an audience is a vital part of everything you do, whether you’re starting a home care business or running a private clinic.

Putting your message out there and letting people know what you’re all about can be a wonderful way of gaining potential clients.

But how can you make these connections? Great copywriting is a vital component of this. If you don’t know much about the world of copywriting and how it can help you, read on to find out more.

What Is Copywriting?

A copywriter is a talented marketing writer who creates content across a variety of channels. This can include social media channels such as Facebook, LinkedIn and Twitter, a company website, and more. 

A copywriter knows how to hop onto marketing trends in order to capture the moment and make a brand stand out – if you work in an industry like healthcare, this can be an invaluable skill.

What They Write

A copywriter can create content across a wide range of channels. This can include snappy, bite-sized posts on social media, writing blogs to keep people up to date with all your latest news, and making sure your website is both informative and current. 

Copywriters are skilled at relaying complex information in a way that is easy to digest, this is invaluable in such a jargon-heavy industry such as healthcare.

While you might understand complex language relevant to your sector, not everyone will, and a copywriter bridges the gap and makes your information digestible for everyone.

Using SEO (Search Engine Optimisation)

While copywriters create content that is engaging and informative, they can also help you to grow your audience by using SEO. This is done through certain keywords that are likely to improve your ranking in search engines – where many people will find you.

We hope you can see how vitally important copywriting is to you. Employing a copywriter who has the skills to tell a story to your potential clients and other interested parties is a great way to put your business head and shoulders above the competition.

How Can HLTH Digital Help You?

At HTLH Digital, we offer packages of support that will help you and your organisation to expand your marketing and engage with potential clients.

Our packages offer comprehensive content and blog writing, depending on the amount of support you require. As part of our ‘lite’ offering, you can benefit from 1 blog post and 1 content page a month, perfect for any small organisation that wants to build their brand and establish their services to more people. We also conduct thorough market research to make sure we are using the right keywords and phrases for your content and blogs to optimise your offering for SEO purposes and drive more traffic to your website.

To find out more about our copywriting services and how well-written, engaging content can benefit you and your organisation, contact us today.

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